Things are looking good for textReminders… and that’s because I completely redid the look and feel of it’s homepage. No longer is textReminders going to compete in the “send a free text message” arena filled with one page, ad filled micro sites, rather textReminders is becoming a community, and is going to focus it’s social networking flare.
Here’s how we differ from the “send a free text” sites… Most of these types of sites have a simple form which allows you to send a friend a text message. This is all well and good, and in fact textReminders sported a very similar form on the old homepage. While 2,500+ visitors used the free form to texts their friends, afterwards most of them just left the site. They had no real idea what was behind the member login box. That all changed today, as we introduced the new homepage.
The new TR homepage makes great use of color, icons and whitespace to easily explain what the site is about. It’s not about “sending free texts”, it’s about “helping people remember things”, and not only that, but it’s also a way to connect with friends. There’s great power in the ability to share messages, updates and reminders with friends. It’s a huge help to setup a list of friends and blast a text to all of them at once, or even schedule a weekly reminder to the group.
Has this new look helped? Well, that would be an oustanding, YES! In a single day we’ve more than doubled our conversion rate. That means that twice as many people are registering than before. Which means that the community is growing faster, which means that more of your friends are joining the site!
Not only do we have that major improvement to be happy about, we’ve also seen some nice enhancement in the way we create, manage and send text reminders. It’s kind of hard to explain, but go ahead and create a new TR and you’ll see what I mean.
I’m also happy to report some big fixes… An issue with ACS Alaska customers has been fixed, and we’ve also fixed a server issue which temperely inturrupted the sending of reminders. Big issues that were discovered and resolve through great community feedback and testing.
Thanks to all!